I am an empathetic design leader with more than 16 years of experience in research, communications, brand management, and user-centered design. I have worked in diverse roles and industries, but my goal is the same: to connect people.
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RECENT WORK HISTORY
HP Inc. • Design Manager, Strategic Narratives and Experiences
April 2021 - Present
Hired, mentored, and managed a team overseeing 100+ projects annually. Empower others through transparent communication and results-driven approaches. Support SVP of Design and Sustainability, leveraging broad visibility to lead, influence and scale strategic objectives. Anticipate and resolve conflicts, driving consensus across stakeholders. Utilize research-based insights and experimentation. Streamline communication and clarify complex concepts. Foster a culture of innovation and collaboration across the organization.
ExxonMobil • Senior Experience Design Researcher
November 2019 - September 2021
Successfully navigated multiple rounds of organizational restructuring and was subsequently promoted. Selected for Design Enablement, a handpicked group of leaders optimizing people, processes, and craft to amplify Design’s impact at scale. Initiated and completed significant projects beyond direct scope, streamlining UX research tools and collaboration for global teams. Applied analytical thinking, explored diverse perspectives, and prioritized user needs. Conducted user research and directed UI design for application development and design systems.
Rice University Athletics • Director of Branding
September 2015 - June 2018
Led the multi-million-dollar brand refresh, designing new wordmarks and logos that embody the program’s values, history, and aspirations. Developed a large-scale strategy to unveil the new marks and increased brand launch budget by 201.14% by strategically partnering with local and campus organizations.
ESPN • Senior Researcher and Reporter
February 2011 - July 2013
At the peak of the ESPN empire, investigated and reported on nearly 200 articles, interviewed elite athletes, and crafted impactful stories that resonated across multiple platforms and audiences, including ESPN The Magazine with over 20 million subscribers, ESPN.com, ESPNFC, espnW.
April 2021 - Present
Hired, mentored, and managed a team overseeing 100+ projects annually. Empower others through transparent communication and results-driven approaches. Support SVP of Design and Sustainability, leveraging broad visibility to lead, influence and scale strategic objectives. Anticipate and resolve conflicts, driving consensus across stakeholders. Utilize research-based insights and experimentation. Streamline communication and clarify complex concepts. Foster a culture of innovation and collaboration across the organization.
ExxonMobil • Senior Experience Design Researcher
November 2019 - September 2021
Successfully navigated multiple rounds of organizational restructuring and was subsequently promoted. Selected for Design Enablement, a handpicked group of leaders optimizing people, processes, and craft to amplify Design’s impact at scale. Initiated and completed significant projects beyond direct scope, streamlining UX research tools and collaboration for global teams. Applied analytical thinking, explored diverse perspectives, and prioritized user needs. Conducted user research and directed UI design for application development and design systems.
Rice University Athletics • Director of Branding
September 2015 - June 2018
Led the multi-million-dollar brand refresh, designing new wordmarks and logos that embody the program’s values, history, and aspirations. Developed a large-scale strategy to unveil the new marks and increased brand launch budget by 201.14% by strategically partnering with local and campus organizations.
ESPN • Senior Researcher and Reporter
February 2011 - July 2013
At the peak of the ESPN empire, investigated and reported on nearly 200 articles, interviewed elite athletes, and crafted impactful stories that resonated across multiple platforms and audiences, including ESPN The Magazine with over 20 million subscribers, ESPN.com, ESPNFC, espnW.
exxonmobil
led DesignOps and conducted service design.
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rice university athletics
led the multimillion dollar, dynamic rebrand.
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CHALLENGE 1. Strong affinity for the Old English R but a lack of broad recognition. 2. Mixed feelings for the Old English Script with a sense it is disconnected from the direction of Rice Athletics. 3. Fondness towards being an owl and all that it represents but a desire for an owl mark that is dynamic, sharp, aggressive, and relevant. 4. Need for marks that are legible, usable, recognizable, and consistent. |
ACTION 1. Researched the history of the Rice University Athletics marks. 2. Conducted over 50 interviews with various stakeholders. 3. Sent a survey to over 25,000 people. 4. Based on feedback, worked closely with designers from Torch Creative and adidas to ensure marks represented an authentic Rice Athletics brand. 5. Frequently met with stakeholders to get their input and buy-in as marks evolved. |
RESULT Refreshed family of design elements centered around the primary mark, Old English R. 1. Wordmark 2. Owl head 3. Owl body 4. Fonts 5. Numerals |
Developed a large-scale strategy to unveil the new marks and increased brand launch budget by 201.14% by strategically partnering with local and campus organizations. Led the largest royalty collection in program history by 23.5% and Sales by 25.1%. Grew revenue be 251% in the immediate months following the rebrand and by 164% in its first year. Created brand guidelines and design system to ensure consistency, authenticity, and recognition across all print, digital, retail, and facilities.
espn
published nearly 200 times across ESPN The Magazine, ESPN.com, espnW, ESPNFC, ESPN Rise.