2015 to 2018

Led the multimillion dollar, dynamic rebrand, grew revenue by 251%.

Designed new wordmarks and logos that embody the program’s values, history, and aspirations. Developed a large-scale strategy to unveil the new marks and increased brand launch budget by 201.14% by strategically partnering with local and campus organizations. Led largest royalty collection in program history by 23.5% and sales by 25.1%. Grew revenue by 251% in the immediate months following the rebrand and by 164% in its first year. Created brand guidelines and design system to ensure consistency, authenticity, and recognition across all print, digital, retail, and facilities.

Brand Development | Brand Management | DesignOps | Design Systems | Research | Stakeholder Management | Experience Design | Storytelling