lizzie haldane
A super connector with the superpower of
finding clarity and helping others get unstuck.
I'm an empathetic design leader with over 16 years of experience in research, communications, brand management, and user-centered design. I've worked in diverse roles and industries, but my goal is the same: to connect people.
about
my origin story.
where i started.
Growing up, I always loved soccer. At 15, I asked U.S. Soccer how to get involved in the game at the highest level. They sent me media guides to update, and I couldn't be happier. Soon after, I was hosting a radio show interviewing top players, publishing articles in The New York Times and Soccer America Magazine, and managing a semi-pro team — all before I turned 18.
what i studied.
At Carnegie Mellon, I double-majored in Decision Science and Design. After graduation, I didn’t feel like I fit neatly into either category — I wasn’t purely analytical or purely creative. Instead, I really embraced straddling between both worlds and the “yes and” mindset.
what drives me.
Throughout my career, I’ve held diverse roles in communications, research, design, and strategy across varying industries. What’s always remained true is my desire to craft compelling narratives, curate memorable experiences, and connect deeply with the human condition.
what value i add.
I balance thought-provoking questions with data-driven decisions, connecting big-picture vision to practical execution. As a natural problem-solver, I see patterns in chaos and identify opportunities with a strategic mindset and a keen eye for detail.
principles
my core values.
Interdisciplinary thinker, passionate about the intersection of psychology, technology, design.
Human-Centered Design I prioritize needs, remove friction, create intuitive experiences.
DesignOps I optimize people, processes, and craft to amplify Design's impact at scale.
Storytelling I craft compelling and memorable stories that speak to the human experience.
Leadership I empower others, champion transparent and clear communication, drive results.
UX Research I lead with empathy, advocate for end-users, apply analytical and critical thinking.
Design Thinking I am a curious learner, explore diverse perspectives, think beyond convention.
Collaboration I value the entrepreneurial spirit, emphasize interdisciplinary mindset.
Integrity I am accountable, trustworthy, and reliable, maintaining a high standard.