Iterative design...

Based on feedback we received during the Research Phase, we worked closely with designers from Torch Creative and adidas to ensure our marks represented an authentic Rice Athletics brand: dynamic, sharp, aggressive and relevant. We also frequently met with our key stakeholders to get their input as the marks evolved. The result of this process is a refreshed family of design elements centered around our primary mark the Old English R, including a refreshed wordmark, owl head, owl body, fonts and a set of numerals.