LIZZIE HALDANE
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Shop Rice Owls

3/24/2018

 
Today, Rice Athletics opened its first off-campus retail outlet dedicated to Rice Owls merchandise. For a total of seven points-of-purchase between in-venues, on-campus, online & on-the-go trailers, this location allows us to continue to offer our brand to a wider audience in Rice Village and surrounding areas.

Last year's licensing revenue was the highest in school history, with an increase of 17% from the previous year. Since the rebrand, Rice Athletics is on track to increase revenue further for a total of 34% in just two years.


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