Here's the transcript I wrote for one of the Rice Athletics teasers ahead of the brand unveil on April 11, 2017.
"They call us a living paradox.
Exceptional students and athletes.
Accessible yet elite.
Small but mighty.
And they could not be more correct.
We do things the right way, the Rice way.
We have built a tradition of excellence,
A precedence of consistency.
But now it is time to scale, grow, innovate.
Our time to rise up.
We are powerful.
We are bold.
We are fierce.
This is the moment when we show the world who we really are.
We are Rice Athletics."